By Erwan Derlyn

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The following is based on my own research and interpretation of these articles:

https://on.substack.com/p/a-call-for-writers

https://on.substack.com/p/a-better-future-for-news https://on.substack.com/p/two-years-of-substack

https://a16z.com/2019/07/16/substack/ https://on.substack.com/p/investing-in-writers

Objectives

<aside> <img src="https://img.icons8.com/ios/250/000000/goal.png" alt="https://img.icons8.com/ios/250/000000/goal.png" width="40px" /> Before diving into the details, it’s important to think about the overall vision and purpose for your product. This section will help you reflect on the big picture.

</aside>

1. Mission: What are you trying to achieve?

• Make it simple to start a publication that makes money from subscriptions.

1. Vision: What does it look like when you’ve achieved it?

• A new media ecosystem. Democratizing this subscription-based future will enable more writers to earn more money by writing about what truly matters.
• When it has reached maturity, the subscription-based news industry could well be much larger than the newspaper business ever was.

1. Values: What are you not willing to compromise on?

• Publishers will own their data, which we will never attempt to sell or distribute.
• We won’t place ads next to any of our own or our customers’ products.